Google is known for rolling out updates that no one would think about. The search engine giant is known for its innovative ideas to enrich the user experience, but the dynamism of Google is a nightmare for SEO professionals. Coping with algorithm changes, creating omnichannel content for different platforms, and staying atop Google's SERPs is no cakewalk. However, with a free SEO site audit and a little help from SEO experts in Pittsburgh, the process can become relatively easy. Today, we are going to talk about Google's query less search product, Google Discover which was launched in 2018. Delve in to find out how you can drive traffic in Google Discover.
Introduction to GD
Google Discover allowed content to appear automatically without the user entering a query. If users are logged in to Google on their respective devices, a personalized list of articles and other content located under the Google Search bar appears. Although Discover is currently only available for users on mobile devices, Google appears to be testing a desktop version as well. If this version is rolled out, it could transform the SEO industry and significantly influence the SEO landscape and the flow of Google's organic traffic.
Source: https://blog.google/products/search/introducing-google-discover/
Understanding Google Discover
If you want to drive traffic in Google Discover with the aid of a Pittsburgh SEO company, you must first understand its core elements:
- Content Recommendations: Google Discover provides users with personalized content recommendations based on their search history and interests. These recommendations appear on the Google app's home screen and the mobile browser's Discover feed. Your goal is to have your content featured in these recommendations.
- Visual Appeal: Visual elements, such as high-quality images and engaging thumbnails, are crucial in Google Discover, so content with visually appealing assets is more likely to be featured. Ensure that your images are relevant to the content and of high resolution.
- User Engagement: Google measures user engagement with content through various signals, such as click-through rates and dwell time. Engaging content that keeps users on your page longer is more likely to be recommended in Discover.
Driving Traffic with Google Discover
If you want to drive traffic in Google Discover, here are some tips from the national SEO experts:
- GD users access the platform on their mobile devices, so ensure your website is mobile-friendly. Google prioritizes mobile-optimized content, so opt for Pittsburgh SEO services for a responsive and mobile-friendly design that makes your content eligible for Discover.
- Create evergreen content that remains valuable and relevant over time because high-quality content is displayed by Google Discover to users who share similar interests.
- Visual elements are key in attracting users to Google Discover. Use eye-catching images, videos, and graphics to enhance the appeal of your content, and ensure that your visuals are relevant to the topic and are of high resolution.
- Google Discover relies heavily on structured data in the form of schema markup. By implementing schema markup, you can provide more context to your content, making it easier for Google to understand and recommend to users.
Need more help with local search engine optimization services or want aid with Google Discover SEO from a B2B SEO agency? Drop us a line at Fido SEO today!
Source: https://fidoseo.blogspot.com/2023/11/a-comprehensive-guide-on-how-to-drive.html
